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HRA and Petco Love help reunite lost pets

On April 23rd, National Lost Dog and Cat Awareness Day, the Humane Rescue Alliance is joining forces with Petco Love, formerly known as the Petco Foundation, a national non-profit working to lead and inspire change for animals, and animal welfare groups across the country, on a shared mission to help reunite lost pets with their families should they ever go missing. According to industry statistics, sadly, one in every three pets will go missing in their lifetime. 

Petco Love Lost is a new, searchable national database that uses patented facial recognition technology to make finding lost pets quicker and easier. Uploaded photos of a missing dog or cat are immediately scanned to determine whether the lost pet is at a participating shelter or with a neighbor in the community. 

“If your pet goes missing, it is a heartbreaking and frightening time for both of you,” said Lisa LaFontaine, President and CEO of the Humane Rescue Alliance. “We work tirelessly to reunite lost pets with their loving families. The joy and relief when a family is reunited is always a source of celebration in our lobbies, and with Petco Love Lost, we are looking forward to many more happy reunions in the future.” 

“We know that one in three pets goes missing in their lifetime, an estimated 10 million pets each year, and we’re not ok with that,” said President of Petco Love, Susanne Kogut. “That gives us 10 million reasons why we created Petco Love Lost, because we believe nothing is more important than keeping people and pets together for a lifetime of love. Together with the Humane Rescue Alliance, our goal is to keep pets where they belong – at home, with you.” 

If you’ve lost or found a pet, Petco Love Lost is here to help get them home. Visit www.petcolovelost.org or join the conversation @PetcoLoveLost on Facebook, Instagram and Twitter via hashtags #PetcoLoveLost and #LoveandFound. 


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